They are defined as "audio and video advertising content that appear in direct response to a predefined or defined criteria leading to one or more calls for action". Contextmercials can appear either through ads placed on the page or pop-up ads, on roll-over pop-ups and all are leading to one or more calls for action. The difference between a commercial and a Contextmercial is that a commercial is intended for branding purposes and brand retention and does not call or provide a call for action, whereas a Contextmercial, on the other hand, is requested by a defined or predefined criteria and leads to a call for action. A Contextmercial can be audio or video and is represented in text, image, audio or video or any combination of the same.
Contextmercials is the advertising division of World Wide Broadcast Network, Inc., a developer of broadcasting technology systems for the Internet. We continue to lead the charge in interactive ways to do online audio and video advertising, connecting advertisers with consumers every day.
A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on those keywords. The advertisements may be displayed on the webpage or as pop-up ads. For example, if the user is viewing a website pertaining to sports and that website uses contextual advertising, the user may see advertisements for sports-related companies, such as memorabilia dealers or ticket sellers. Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the user's query.
Contextual advertising is a form of targeted advertising in which the content of an ad is in direct correlation to the content of the web page the user is viewing. For example, if you are visiting a website concerning travelling in Europe and see that an ad pops up offering a special price on a flight to Italy, that's contextual advertising. Contextual advertising is also called "In-Text" advertising or "In-Context" technology.
Apart from that when a visitor doesn't click on the ad in a go through time (a minimum time a user must click on the ad) the ad is automatically changed to next relevant ad showing the option below of going back to the previous ad.
Pay For Performance, also called pay-per-action, is a service model for Contextmercial advertising that's simple to grasp: You pay to rank your Contextmercials well. You select keywords or key phrases relevant to your business goals, and the highest bidder ranks the best. Because you only pay after a visitor views or hears the content or performs a call to action, no money is wasted on up-front costs, hence the term "Pay For Performance".
Unlike standard Pay Per Click, text-based ad systems, Contextmercials use a proprietary technology that enables you to communicate the benefits of your company, product, or service with the high "WOW" impact of audio and video and enhance your message with one or more calls for action.